MANUFACTURING RESOURCE PLANNING

SATYA SIDHARTHA PANDA
Bangalore -INDIA
Email: Satyasidharth@yahoo.com
Blog: http://www.sidharthmission.blogspot.com
MANUFACTURING RESOURCE PLANNING
The concept of any product is a manufacturing program me may be an Individual part or an assembly of parts .When the product is formulated either as an Individual part or as an assembly, It should be made available in its defined form for its eventual sale .In marketing, a product is a complex of tangible and intangible attributes ,including packaging ,colour ,price ,manufacturer`s prestige ,retailers prestige and manufacturer`s and retailer`s services which buyer may accept as offering satisfaction of wants or needs
New Product:
New product may be regarded as a product which may have several recognizable categories, Such as:
ü Products which are really innovative, truly unique.
ü Adaptive replacement of existing products involving a significant differentiation in the existing article.

New products mean second or subsequent generation products ,products new to a manufacturer`s product line or product mix but in basis functional forms already available in the market he is serving with his current product ,products already in manufacture`s range but adopted to suit another market and completely new product i.e. Product which is novel in paten table sense.

Product planning:
Product planning is the starting point for entire marketing program me in a firm .It embraces all activities, which enable producers and middlemen to determine what should constitute a company`s line of products .Product planning has been defined as “the act of marketing out and supervising the research, screening development and commercialization of new products ,the modification of existing lines and discontinuance of marginal or unprofitable iteams”.In other words, Product planning involves three…
ü The development and introduction of new products.
ü The modification of existing lines to suit the changing consumer needs and preferences.
ü The discontinuance or elimination or unprofitable or marginal products.
New Product Planning Process:
New product planning process consists in the creation of new ideas, their evaluation in terms of sales potentials and profitability, production facilities, resources available, designing and production, testing and marketing of the produce.
Manufacturer`s criteria for New Product:
A manufacturer should take into consideration the following criteria, while measuring an addition to his product line:
ü Adequate market demand should exist i.e. size and location of potential market should be well determined.
ü The product should fit into the company`s present marketing structure.
ü The idea should fit into the company`s present production structure. A new product idea can items fit in with existing production facilities manpower and management.
ü The product should fit as per the financial resources available i.e. whether adequate financing is available and feasible.
ü There should be no legal restrictions i.e. patents must be registered or applied for labeling and packaging must be inconsistent with the legal requirements.
ü Adequate management ability is available i.e. the executives have sufficient time and ability to handle the proposed new product.
ü The product should be in keeping with company`s overall image, self –concept and objective.
Why New Products Fail?
ü Product problems
ü Distribution and channel problems
ü Promotional problems
ü Pricing problems
ü Timing problems
ü Competitive problems
The failure of new products may be avoided by:
ü Improved screening and evaluation of ideas and products.
ü Organizational changes
ü Changes in procedures and communications.
ü Strengthening R & D efforts.
ü Improved production and quality control.
ü TQM
ü Improving caliber of personnel working on new product program me.